Targeted Facebook ads and Google For Veterans were among ideas discussed with congressional panel exploring ways to reach more troubled veterans — including those who might be suicidal, Navy Times reports.
Traditional top-down media campaigns have limited effectiveness, said Thomas Berger, executive director of the Veterans Health Council of Vietnam Veterans of America.
“Veterans talk to one another. One of the ways of getting the word out is veteran-to-veteran — despite all the signs on the buses and the late-night videos. The fact of the matter is, if Tom calls me and Tom is having some problems, I’ll talk to him and I’ll suggest where he can go,” Berger said.